![]() ![]() To many, that brief period of clamorous excitement about the metaverse might feel like the foggy memory of a dream. Books about the metaverse were being published at a rapid clip advertising conferences like Cannes Lions and Advertising Week New York were flush with conversations about the future of marketing in the metaverse a futuristic depiction of this virtual space was plastered to the front of Time Magazine, beneath the headline: “Into the metaverse: the next digital era will change everything.” Meta CEO Mark Zuckerberg – who changed the name of his company a little over two years ago to signal its reorientation around the metaverse – confidently proclaimed his belief that virtual experiences represent “the next chapter for the internet.” For a time, excitement about the metaverse became a borderline cultural obsession. ![]()
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